WHAT THE SEO DO ?
You've  got a problem.You want people to visit your web site; that's the purpose, after all, to bring people to your site to buy your products, or learn about them, or hear about the cause you support, or for whatever other purpose you've built the site. So you've decided you need to get traffic from the search engines -- not an unreasonable conclusion, as you find out in this article. But there are so many search engines! There are the obvious ones, the googles, Aols,Yahoos, and MSNs of the world, but you've probably also heard of others -- HOTBOT, Dogpile, inKTOMI, ASK Jeeves, NETscape, Earthlink, LOOKsmart.....ever Amazon provides a Web search on almost every page. There's Lycos and Infospace, Teoma and WiseNut,  Mamma.com, and Webcrawler. To top it all off, you've seen advertising asserting that ofr only $49.95 (or $19.95, or $99.95, or whatever sum seems to make sense to the advertiser ), you too can have your Web site listed in hundreds, nay, thousands of search engines. You may have even used some of these services, only to discover that the flood of traffic you were promised truns up missing.
Well, i've got some good news. You can forget almost all the names i just listed -- well, at least you can after you've read this chapter. The point of this chapter is to take a complicated landscape of thousands of search sites and whittle it down into the small group of search systems that really matter. (search sites? search systems? don't worry, i explain the distinction in a moment.)
if you really want to, you can jump to the end of the chapter to see the list of search systems you need to worry about and ignore the details. But i've found that, when i give this list to people, they look at me like i'm crazy because they've never heard of most of the names, and they know that some popular search site aren't on the list. The follow article explain why .